and information services, today became one of the first to launch a payment platform compliant with Payforit V2, the UK mobile operator backed payment system.

WIN plc’s updated platform is accredited by all the UK mobile operators to provide the payment engine for WAP transactions. The Payforit process makes it easy for customers to see the costs they are incurring and seeks to replace the premium SMS services, where costs were often hidden.

The service clearly marks prices and gives consumers the same shopping experience on their mobile phone that they have on the internet with multiple payment methods, including a shopping basket and a single click option.

Clarity of payment is seen as fundamental to the growth of mobile entertainment, music and services.

Sally Weatherall, MD, New Media of WIN plc, commented, “Our new Payforit V2 compliant platform offers consumers an intuitive and easy-to-use method to pay for items on their mobile.”

“Our infrastructure provides the transaction process, payment, monitoring and reporting services that operators need, coupled with the ease of use and transparency that consumers require.”

Payforit V2 incorporates two new features to enhance existing mobile payment services - the Shopping Basket and Single Click.

Shopping Basket allows multiple products to be selected with one single payment at the end of the shopping experience, whilst Single Click provides a fast check-out process for registered users.
 
 
About WIN

WIN is an innovator in interactive mobile entertainment and information distribution with a ten-year track record of developing an unrivalled variety of services for Europe's leading content owners, mobile operators, corporate enterprises, broadcasters and media corporations.

WIN enables companies to use mobile services to improve business efficiency, grow revenues and reduce costs. Companies using WIN's services are able to improve communication with existing customers, attract new customers, increase brand loyalty and enhance customer satisfaction. An impressive and growing client list includes such household names as Vodafone, T-Mobile, Orange, Sony Ericsson, AOL, Barclays Bank, Centrica and E-On.

Headquartered in Buckinghamshire, UK, the Group has built on its success by extending its reach into new overseas markets including Ireland, Germany, Austria, Hungary, Greece, Scandinavia, Australia, Africa, Malaysia, Thailand and Singapore. WIN is structured into three operational units, Managed Services, Enterprise Solutions and New Media.

Information Source:    WIN plc
Image courtesy of WIN website