Taptu, an award-winning, pure-play search engine designed specifically for mobile, to provide itsmy.com’s growing community with a super fast search service, and access to an index of mobile-friendly web content.

The move will see itsmy.com’s community of over two million users gain instant access to a variety of content via Taptu. Taptu’s strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more.

Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu’s search functionality to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community and also directly from their personal mobile homepage.

In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences in a relevant and efficient way. With worldwide mobile advertising projected to surpass $2.7 billion in 2008(1), the opportunity is clear.

Steve Ives, CEO at Taptu says of the partnership: “Despite the tightening financial environment, the mobile Internet continues to grow and advertisers are demanding better return on investment around marketing spend. Mobile search advertising offers far greater efficiency. It’s important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us.”

Antonio Vince Staybl, CEO at itsmy.com says, “We wanted to work with a company that really ‘gets’ mobile and understands that desktop search isn’t mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile web. That’s exactly what we were looking for in a partner and that’s why we have replaced our existing provider.”

⁽¹⁾ Source: Gartner “How to Move The Mobile Advertising Market Forward.” March 2008.

About Taptu

Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.

Taptu is available directly to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu’s fast mobile search engine to enable their users to search on-portal content or the broader mobile web. Moreover, as the mobile advertising market develops, Taptu is assisting their partners in readying themselves to earn revenues from mobile search via sponsored links advertising.

Taptu is available by visiting http://taptu.com on any internet-enabled mobile phones with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova.

About itsmy.com

itsmy.com is a strong community brand in mobile Internet. It runs off-deck, operator independent with more than 2.5 million mobile users, 4.5 million mobile home and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, personal mobile TV broadcasting and location based services make itsmy.com the stickest mobile social networks. itsmy.tv is a world leading mobile social TV and personal mobile broadcasting service. itsmy® is a brand of Gofresh GmbH.


Information Source:    Business Wire