iPhone is now available at the Apple iPhone AppStore. ActiveStrategy Mobile provides executives with “anywhere access” to their existing ActiveStrategy Enterprise® Balanced Scorecards, trend charts, and the other strategic performance information and indicators they need to manage their organizations effectively. ActiveStrategy Mobile is the first enterprise strategy execution application optimized to run natively on both the iPhone and iPod Touch mobile devices, providing instant access to critical organizational performance information from anywhere – even on-board an airplane. 

In parallel to the release of ActiveStrategy Mobile for iPhone, the company is launching the ActiveStrategy Mobile Synchronization Server, which is another industry first. This exclusive technology supports mobile users with authentication, security, synchronization, and subscription services for ActiveStrategy Enterprise. The Mobile Synchronization Server will support a range of mobile platforms and disconnected users in the future.

“We chose the iPhone as the first mobile device for our enterprise application because it offers by far the best user experience for our clients,” said Jeff Bunting, Founder and CTO of ActiveStrategy. “With the iPhone’s user-friendly interface, large display, and our ability to create ActiveStrategy Mobile as a native application, it just makes perfect sense. We believe native applications will quickly surpass the capabilities of today’s current breed of web applications for mobile devices and we’re excited to be the first to release an iPhone product that helps business leaders improve their organizations’ strategic performance.”

CEOs, executives, strategic managers, as well as front-line employees log in to ActiveStrategy Enterprise to help them manage their most critical objectives, measures, and projects. It provides drill-down visibility into contributing areas at various levels of the organization, it shows which specific person owns every measure, project, and initiative, and facilitates discussion around related improvement efforts. The application also creates and displays related trend charts, project plans, and creates an audit trail of performance accountability.

Arthur Barter, President and CEO of Datron World Communications, Inc., a leader in HF and VHF communication products and services, shared how ActiveStrategy Mobile will help him keep informed of his company’s performance. “Since we began using ActiveStrategy Enterprise as our performance management tool in 2007, I have come to rely upon it to keep me up-to-date on our organization’s strategic performance trends that tell me if we’ve met our goals and where we are investing resources to improve. Because of Datron’s global customer base, our travel schedules demand mobile access to our data. After trying ActiveStrategy Mobile on the iPhone, I’m thrilled that I will now be able to review our ActiveStrategy scorecards anywhere around the world. I’m thankful to the team at ActiveStrategy for their assistance in helping us positively impact the lives of those we serve.” 

Carlos Maxwell, another ActiveStrategy client within the Miami-Dade County Office of Strategic Business Management remarked that “The look and feel of the application is very intuitive. It boils down key performance information in a very logical manner.” He went on to say “I can see applications like this becoming essential as executives get used to using hand-helds for more than just email.”

Anyone interested in seeing the application may download it for free from the iPhone App Store, where example scorecards have been created to allow visitors to test the functionality of ActiveStrategy Mobile for iPhone. To create and access personalized strategic performance information, users will need to be active users of ActiveStrategy Enterprise (version 7.1 or greater) and ActiveStrategy Mobile Synchronization Server (version 1.0 or greater). Complete details may be found at www.activestrategy.com/iphone.

About ActiveStrategy

Based in East Norriton, Pennsylvania, ActiveStrategy, Inc. helps clients improve business results through a combination of strategic consulting and web-based, on-demand software that facilitates and accelerates Enterprise Strategy Execution. Enterprise Strategy Execution is a management methodology that encompasses strategic planning, objective and measure deployment, business process alignment, performance reporting, and improvement initiative management. ActiveStrategy clients include leading organizations in healthcare, government, pharmaceutical, manufacturing, non-profit, and high-technology sectors.

Information Source:    Business Wire
Image courtesy of Active Strategy website, www.activestrategy.com