advertising solutions for mobile, announced that it has teamed up with GasPriceWatch Group, Inc. to deliver real-time gas quotes to the idle screen of consumer mobile phones. GasPriceWatch offers the most comprehensive database of gas stations and gas prices in North America, providing information for more than 130,000 gas retail outlets. Under the terms of the agreement, GasPriceWatch will deliver up-to-date gas prices for all grades of gas, including Regular, Mid-Grade, Premium, Diesel, E85, and Biodiesel, to subscribers of the Mobile Posse solution.

“In this tough economy, people want to save money in any way that they can. We are pleased to be working with GasPriceWatch to offer our subscribers a free and easy way to receive current gas price information on their mobile phones,” said Jon Jackson, CEO of Mobile Posse. “We continue to deliver on our commitment to provide topical and timely value-added content along with valuable coupons, discounts, and savings to consumers at no cost.”

GasPriceWatch receives fuel price information from large gasoline retailers and independent/franchised owners, over 155,000 volunteer spotters, and through other survey methods. Pricing information is updated on a daily basis.

“Our mission is to help consumers find the lowest gas prices in their neighborhood. We are delighted to be working with Mobile Posse to share our information with consumers in a new and innovative way,” stated Matt Kussman, Director of Business Development, GasPriceWatch. “Through the mobile phone, we are able to reach consumers with gas price information when and where they need it most.”

Mobile Posse’s approach removes key stumbling blocks to mass adoption of mobile content and services by providing a tightly integrated and non-intrusive consumer experience. Consumers opt-in to receive free, engaging and valuable mobile content, along with occasional promotions and offers. The Mobile Posse solution is currently available on a number of leading wireless providers’ networks across the US.

About GasPriceWatch

GasPriceWatch Group, Inc. offers a powerful website and database that provides consumers and companies with real-time fuel price and fuel station content for any geographical location in the United States. 

About Mobile Posse

Mobile Posse, Inc., a privately-held company based in McLean, Virginia, is a leading provider of idle screen delivery solutions for mobile content and advertising. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators.

Information Source:    Business Wire