(www.drei.at/music) featuring both a ‘download to own’ and subscription platform thereby enabling customers to choose the mode of purchase that best suits their needs.

The ‘download-to-own’ store features over 3.3 million audio tracks in MP3 and WMA and over 60,000 video tracks in WMV, all of which can be delivered simultaneously to a mobile and online account. Additionally, realtones are scheduled to be added shortly making it a complete music offering. Content is available from Universal, SonyBMG, EMI and many indie labels with others to be added shortly. Audio tracks are available between €0.99 and €1.29 and video tracks are €1.99.

The subscription service, entitled MoreMusic, is available in two different models; weekly and monthly. The weekly model is based on a recurring fee of €2.99 and the user is able to unsubscribe at any time. The monthly subscription model entails a monthly fee of €10 and the user is able to cancel with 8 weeks advance notice. Currently content is available from Universal Music and key indies with other majors expected to join shortly.

Across the platforms, content is provided in the highest standard and no additional software is needed to access the service.

Fabian Seydewitz, Head of Products & Services at Hutchison 3G Austria, said: “The launch of the 3MusicStore and the subscription service ‘MoreMusic’ will be changing the way people experience music on the move and on their PC in Austria. Consuming music on the mobile will be so straight forward and such good value that it is as easy as making a phone call. There is no catch and it is legal.”

“We are very pleased to be working with 3 in Austria who is clearly a frontrunner in over-the-air multimedia services. 3 understands that ‘choice’ is the key in providing a successful download service”, said Frank Taubert, CEO, 24-7 Entertainment. “It is no longer sufficient to just provide download-to-own options for mobile, one needs to delve even further and expand the consumer’s choices as 3 has done by also offering a tiered pricing subscription model”.

About 24-7 Entertainment

24-7 Entertainment with offices in the UK, Germany, Spain and Denmark, is a leading B2B technology provider specializing in online and mobile distribution of digital entertainment.

About 3G Austria

Hutchison 3G Austria GmbH started in May 2003 with the brand 3 as the first sole mobile multi-media provider in Austria. 3 offers multimedia products such as video calling, music videos and mobile television on the UMTS-handset and in addition provides the classic ways of communication (voice calling, SMS and MMS). 3 disposes of 44 mobileTV and radio channels which are available for free (excl. erotic channels). In 2007 3 has started HD mobileTV as the first mobile network provider in the world on special handsets as a new standard for better picture quality. Besides, 3 has enriched its offer with the “X-Series” in May 2007: Popular internet services such as Skype, Yahoo, Google, eBay, Windows Live, Sling and Orb are available on selected 3 mobile phones. In October 2007, 3 presented the 3 Skypephone together with Skype. 3 was the first mobile network operator who offered DVB-H devices commercially in May 2008. Additionally to the existing mobileTV portfolio via UMTS streaming, 20 more and mainly new channels (15 mobileTV, 5 radio channels) are available over DVB-H. In the ShowTime XL tariff DVB-H is included for free. Hutchison 3G Austria GmbH counts more than 577.000 customers (as per August 2008), 19 million customers worldwide, and is wholly owned by Hutchison Whampoa Limited in Hong Kong.

Information Source:    Business Wire