socialization & infotainment community applications for mobile consumers, today announced the launch of its MyApps portfolio of mobile applications on Virgin Mobile USA’s on-deck storefront. MyHoroscope, MyLovesigns and MyFaith, part of the MyApps Infotainment Community portfolio of mobile applications, are immediately available on select Virgin Mobile USA handsets as a downloadable monthly subscription application. MyApps are available on more than 30 carriers worldwide since their launch two years ago, and with the addition of Virgin Mobile USA, expands its reach with an additional five million subscribers.

Exclaim’s MyApps mobile lifestyle applications enable consumers to have more fun with their phones,” says Jiren Parikh, President of Exclaim. “By expanding distribution to Virgin Mobile USA, we are reaching a well sought after demographic on a mobile carrier with a terrific brand and fantastic line up of devices.”

“We are delighted to offer Exclaim’s MyApps to Virgin Mobile USA customers with a variety of subscription based content that they can choose based on their interests. MyApps allows customers to keep up with their interests conveniently right on their mobile phone,” said Hila Dar, product manager for mobile content for Virgin Mobile USA. The following MyApps are available on Virgin Mobile USA:

1. MyHoroscope: daily astrological updates on Love, Business, Career, Compatibility, including Zodiac images to personalize screen & caller ID.
2. MyLovesigns: daily astrology-romance advice for Singles, Couples, Love Match and more! Share the good, bad & ugly on your love life.
3. MyFaith: spiritual well being & daily guide to prayers, verses, calendars, facts, wallpapers & more. 6 major religions including Buddhism, Christianity, Hinduism, Islam, Judaism and Sikhism.

MyApps are available as a monthly subscription for $2.99 on Virgin Mobile USA handsets including Arc, Cyclops, Super Slice and Wild Card.

About Exclaim

Exclaim is a leading mobile application publisher and platform developer for sharing, socialization and personalization of user-generated and infotainment content over wireless networks. Its branded & white-labeled apps are deployed on more than 40 wireless carriers worldwide and available for BREW, JAVA, BlackBerry, Symbian & browser enabled devices as downloadable, embedded and WAP offerings. The MyApps® portfolio, including category leaders MyHoroscope™, MyLovesigns™, and MyFaith™ deliver rich media and community to users’ handsets for information, entertainment and socialization.

About Virgin Mobile USA

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers customers control, flexibility and choice through Virgin Mobile’s Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Information Source:    Business Wire

Images courtesy of www.virginmobileusa.com