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New Delhi, India June 23, 2009 -- Bharti Airtel,
one of Asia's leading integrated telecom services
provider, and HTC
Corporation, a global leader in mobile phone innovation and design,
today announced the launch of India’s First Android™-powered mobile
phone – The HTC Magic.
 Airtel has been a frontrunner in bringing innovative and cutting
edge technology to its customers. The Android™ powered HTC Magic opens
new arena for customers and the developer community to interact in
order to bring new applications to Android-based phones. The
introduction of the Android™ platform in India is a step in this
direction where innovation, development and deployment of mobile
applications are encouraged in an ‘open ecosystem’. The Android™
platform not only gives Airtel a faster go to market capability but
also helps to provide more rich & varied service offerings for all
Airtel users while creating commercial viability for small
developers/entrepreneurs.
“Airtel has been at the forefront of innovation and customer delight
in the Indian telecom sector. Being the first to bring the Android™
powered HTC Magic to India further underscores our commitment to enrich
the communication experience of all Airtel users.” said, Raghunath Mandava, Chief Marketing Officer, Mobile Services, Bharti Airtel. Added,
“The HTC Magic presents a powerful mobile internet and multimedia
experience that should drive the uptake of accessing the internet over
mobile amongst Airtel users.”
HTC Magic opens up a whole new mobile experience for all Airtel
users. A tablet-style device, with a sleek design and extraordinary
compactness for a smartphone, the HTC Magic presents a supreme mobile
internet and multimedia experience. Enhanced with Outlook
synchronization, Smart Dialler, and an onscreen keyboard with
predictive text, the HTC Magic is a true entertainment and
communication powerhouse. Also, to begin with, Airtel customers can
avail many utility based applications such as Portfolio Manager, Hello
Tune Manager, Weather Channel, Mobshare, In-mobile search and City
Search on the HTC Magic.
Jack Tong, Vice President, HTC Asia, said, “HTC is
proud to partner with Airtel in launching the much-anticipated
Android™-powered HTC Magic in India. The HTC Magic opens up a whole new
world of possibilities for people to enrich and customise their mobile
phone. HTC has always been known for its industry firsts and
technology advancements, and is thus a natural partner to Airtel.”
For Airtel customers, HTC Magic also allows free data download of
100 MB per month for a period of 6 months. The HTC Magic will be
available at a market price of Rs. 29,900/- at Airtel
Relationship Centres and authorised HTC resellers across 17 cities. The
cities include Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata,
Pune, Ahmedabad, Chandigarh, Jaipur, Coimbatore, Cochin, Ludhiana,
Jalandhar, Lucknow, Bhubaneswar, Patna.
The Android™ platform constitutes a complete set of software for
mobile devices: an operating system, middleware and key mobile
applications. Developed by the Open Handset Alliance, a group of 47
technology and mobile companies, Android™ brings Internet-style
innovation and openness to mobile phones and enables developers to
create mobile applications to optimise the functionalities of the
mobile phone. Android™ does not differentiate between the phone's core
applications and third-party applications, thus providing users with a
broad spectrum of applications and services.
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Airtel applications available with HTC Magic
[1] Portfolio Manager
Portfolio Manager is Mobile Client application to provide general
public a secured and user friendly service platform. Its objective is
to facilitate investors in Indian share market to manage their
portfolio in a handsome way. Special offer for HTC Magic users – 3
Months subscription waiver
[2] Hello Tunes Manager
Hello
Tunes Manager will be used by subscribers to search for, buy and share
hello tunes/hello tune albums. You can use Hello Tunes Manager to
send/receive hello tune recommendations from friends, rate hello tunes
and much more. Special offer for HTC Magic – Free Hello Tune downloads
for one month.
[3] Weather Channel
This application provides
detailed weather forecasts for the current day and next 6 days. Any
location of user’s choice can be marked as favorite. The user can
obtain weather forecast for (a) Current location (b) Favorite location
(c) Any other location of choice.
[4] Mobshare
MobShare is a Mobile phone picture sharing Application that enables
Immediate, controlled, and organized sharing of mobile pictures, and
the browsing, of the shared Pictures.
[5] In-Mobile Search
This application enables
the user to search for contacts, image files, audio files and video
files from a single interface. The user can search any of the above
mentioned files starting with the query string entered. It allows the
user to view the image or play the audio / video files without the use
of any external applications.
[6] City Search
This
application incorporates both location and data call technology,
steering you towards the very best activities that your city has to
offer. For the selected category, the application retrieves appropriate
list of options for any location review. The application provides the
full information (address, contact number and other information) for
any selected option. User also has an option to call the selected
option or SMS the info from the application.
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The unique features of HTC Magic
[1] Superior support and unbeatable mobile internet experience
HTC Magic features a trackball with zoom in/out function. It is also
equipped with fit-the-width rendering, and auto screen rotation for an
easier navigation experience and internet browsing.
[2] Providing broad flexibility for personalisation
The HTC Magic has a 3.2” HVGA touch screen display and features a
trackball for easy access and a 3.2 mega-pixel camera. It provides full
fidelity PC browsing experience, where users can expand and personalise
their phone to fit their lifestyle.
[3] Simply Better
HTC Magic is enhanced with cool HTC goodies like Smart Dialler and a
versatile on-screen keyboard. Smart Dialler lets you call people in
whatever way you like, by either dialling the phone number or by
dialling the first few letters of the name of the contact. The
versatile keyboard helps to choose the favourite way to type and the
predictive text completion helps in typing much faster.
[4] Choose Your Connections
Take your inbox with you wherever you go. HTC Magic allows Microsoft
Exchange server synchronisation for email, calendar and contacts.
Simply put, with HTC Magic, one can always keep the personal and office
emails flowing.
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About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is one of Asia’s
leading integrated telecom services provider with operations in India
and Sri Lanka and an aggregate of over 102.34 million customers as of
end of May 2009, consisting of 99.55 million mobile customers. Bharti
Airtel Limited has been voted as India's most innovative company, in a
survey conducted by The Wall Street Journal.
Bharti Airtel is structured into three strategic business units -
Mobile services, Telemedia services and Enterprise services. The mobile
business offers services in India and Sri Lanka. The Telemedia business
provides broadband and telephone services in 95 cities, DTH services
and has recently forayed into the IPTV services. The Enterprise
business provides end-to-end telecom solutions to corporate customers
and national and international long distance services to carriers. All
these services are provided under the Airtel brand. Airtel’s high-speed
optic fibre network currently spans over 101,337 Rkms covering all the
major cities in the country. The company has two international landing
stations in Chennai that connects two submarine cable systems - i2i to
Singapore and SEA-ME-WE-4 to Europe.
Information Source: HTC
Images courtesy of HTC
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