phone, which will be available to Orange customers in the UK from July, has two new features incorporated, the HTC Sense™ and Adobe® Flash®. HTC Sense has been designed to enhance personalization while the incorporation of the Adobe Flash platform technology provides a richer visual experience.

HTC Sense™ Debuts on New HTC Hero™

LONDON, UK  June 24, 2009 –- HTC Corporation, a global designer of mobile phones, today debuted HTC Sense™, an intuitive and seamless experience that will be introduced across a portfolio of phones beginning with the new HTC Hero™. With its distinct design and powerful capabilities fully integrated with HTC Sense, Hero introduces a unique blend of form and function that takes Android to new heights.

HTC Sense is focused on putting people at the centre by making your phone work in a more simple and natural way. This experience revolves around three fundamental principles that were designed by quietly listening and observing how people live and communicate.

"HTC Hero introduces a more natural way for reaching out to the people and accessing your important information, not by following the status quo of todays phones, but by following how you communicate and live your life," said Peter Chou, Chief Executive Officer, HTC Corporation. "HTC Sense is a distinct experience created to make HTC phones more simple for people to use, leaving them saying, it just makes sense."

HTC Hero

HTC Hero continues HTCs leadership in cutting-edge design that focuses on introducing a variety of distinct devices to represent your own individuality. Boasting bevelled edges and an angled bottom, the HTC Hero is contoured to fit comfortably in your hand and against your face while youre on a call.  The HTC Hero is built to last beginning with an anti-fingerprint screen coating for improved smudge resistance and a longer lasting, clearer display.  The white HTC Hero includes an industry-first, Teflon coating, resulting in an improved, durable white surface that is soft to the touch.

With its 3.2-inch HVGA display, the HTC Hero is optimized for Web, multimedia and other content while maintaining a small size and weight that fits comfortably in your hand. It also boasts a broad variety of hardware features including a GPS, digital compass, gravity-sensor, 3.5mm stereo headset jack, a 5 mega-pixel autofocus camera and expandable MicroSD memory. HTC Hero also includes a dedicated Search button that goes beyond basic search, providing you with a more natural, contextual search experience that enables you to search through Twitter, locate people in your contact list, find emails in your inbox or search in any other area in Hero.

HTC Sense

Built on a culture of innovation and a passion to enhance peoples lives, HTC shapes the mobile experience around the individual. Debuting on the HTC Hero and available on all new HTC devices moving forward, Sense delivers on three basic principles: Make it Mine, Stay Close and Discover the Unexpected.

Make It Mine
Make It Mine, is about feeling your HTC phone was created for and by you. To do this, HTC encourages you to dictate and organize how you want to access the people and content in your life in a way that fits best for you. For some, this means adding glance view widgets that push content like twitter feeds, weather and other content to the surface while others may want quick access to business-focused information like email, calendar and world-times. HTC is also introducing a new profile feature called scenes that enables you to create different customized content profiles around specific functions or times in your life.

Stay Close
Today, staying in touch with the people in your life means managing a variety of communication channels and applications ranging from phone calls, emails, texts, photos, status updates and more. HTC Sense takes a different approach by integrating these communication channels and applications into one single view enabling you to stay closer to your important people. With HTC Sense, friends Facebook status updates and photos along with their Flickr photos are included along side their text messages, emails and call history in a single view.

Discover the Unexpected
Many of the most memorable moments in your life are experienced, not explained. HTC Sense is focused on providing a variety of these simple yet innovative experiences on your HTC phone that will sometimes bring you moments of joy and delight. It can be something as basic as turning the phone over to silence a ring or as simple as improving the smart dialler for making calls quicker. HTC Sense also includes perspectives, a new way for viewing your content such as email, photos, Twitter, music and more in different ways.

Availability

The HTC Hero will be available to people across Europe in July and in Asia later in the summer. A distinct North American version will be available later in 2009.

Adobe and HTC Bring Flash Platform to Android

SAN JOSE, Calif. / LONDON, UK  June 24, 2009 -- Adobe Systems Incorporated and HTC today announced that the new HTC Hero is the first Android phone to ship with support for Adobe® Flash® Platform technology. The new phone delivers a more complete Web browsing experience and provides access to a broad variety of Flash technology based content available on the Web today.

"As the first Android device with Flash, the new HTC Hero represents a key milestone for Android and the Flash Platform. With close to 80 percent of all videos online delivered with Adobe Flash technology, consumers want to access rich Web content on-the-go." said David Wadhwani, vice president and general manager, Platform Business Unit at Adobe. "The collaboration with HTC offers people a more complete Flash based Web browsing experience today and presents an important step towards full Web browsing with Flash Player 10 on mobile phones in the future."

The new HTC Hero is a key element of the HTC experience and a new generation of HTC mobile phones and devices. Users can browse and discover a broad set of Web content and applications not supported by mobile phones in the past. People can also view YouTube videos using Flash technology, and enable full screen viewing mode by simply double tapping the screen.

"Adobe Flash is an important core technology for people interacting and experiencing the Web, it is only natural to be offering it on the new HTC Hero first," said John Wang, chief marketing officer, HTC Corporation. "We look forward to continuing our close collaboration with Adobe and to bringing Flash Player 10 support to our phones in the future."

The HTC Hero delivers powerful, compatible video playback performance using Flash technology, and interactive content enabled by ActionScript® 2.0. Users can enjoy and navigate through Web videos using intuitive video controls. With progressive streaming of large MP3 audio files from a Web server and the local file storage, the HTC Hero provides a seamless audio experience. Support for Sorenson and On2 VP6 codecs enables higher quality video and playback of existing Web content. A demo of the user experience enabled by the Flash Platform on the HTC Hero and the Android operating system can be viewed at http://www.adobe.com/go/htchero.

HTC Participates in Open Screen Project

HTC also announced its participation in the Open Screen Project, a broad industry effort to deliver a consistent runtime across screens and to provide access to all Flash technology based Web content in the future. As a contributor to the initiative, HTC is collaborating with Adobe and more than 25 other industry leaders to bring Flash Player 10 and full Web browsing to the next generation of Android based smartphones and other mobile computing platforms and devices. 

About Adobe Flash Platform 

The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the No.1 platform for video on the Web. In addition, the mobile runtime has shipped and delivered Flash technology based content on close to 40 percent of all new mobile phones and devices in 2008. 

About Adobe Systems Incorporated 

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate.

Information Source:    HTC

Image courtesy of HTC