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June 25, 2009 -- Telstra's State of the Nation Report reveals that Australians choose text over other
means of communications to announce important events in their lives. The operator also announced that it has upgraded its peak uplink speed to 5.8Mbps in its Next G™ network. Software upgrade to Telstra Turbo 21 devices is immediately available on the Sierra Wireless website or pushed over the air at the weekend. Upgrades for other devices will be available shortly.
Aussies choose SMS to announce life events
June 22, 2009 -- Australians are a text crazy nation. According to Telstra's State of the Nation Report 1 one
in three said they choose SMS to communicate major life events -
compared to using the phone, email or social networking sites.
The report also found we are more likely to SMS news of a birth,
(25%), or a promotion, (18%) compared to other major life events.
Four in 10 Aussies indicated that they send between 3 and 7 text
messages every day to family, friends and their partner respectively.
And it seems like there are few places that are sacred from texting -
Aussies text, or admit they would text, in many different places,
including when they are by themselves to look busy' (44%), at the
movies (34%), in a business meeting (21%) or even at a
funeral/christening/wedding (15%)!
According to Mark McCrindle, a renowned social researcher and
futurist, this report is an interesting reflection of Australia's wider
lifestyle trends.
"Telstra's State of The Nation report reveals the uptake and
influence of mobile technology on Australians, particularly texting.
The fact that one in three prefer texting to other communication forms
signals the natural fit of this technology to our increasingly time
poor, busy lifestyles," McCrindle said.
However, this trend for prolific texting seems to be causing
Australians trouble in the romance department. One in four Australians
said they discovered their partner was cheating by reading a text
message - and a further 20 per cent had accidentally sent a text meant
for their partner or lover to somebody else.
In other texting trends, Australians said picture messages were
popular, and use picture messaging on their mobiles most while
travelling (44%), buying houses (33%) or at the birth of their children
(33%).
Telstra Consumer Executive Director, Glenice Maclellan agreed.
"Texting has become an indispensable part of our everyday lives. As
a valued form of communication Telstra has undertaken the State of the
Nation research to track Australians texting nature - the how, when,
where, what and why. This has revealed some interesting results and
social insights about Australia as a text crazy and savvy nation," Ms
Maclellan said.
For a more in-depth look at the State of the Nation Report findings,
including a breakdown by state, gender, age groups and metropolitan
areas versus regional results, please refer to the summary highlights
and national fact sheet.
1 About the Research: This research was conducted
online by Pure Profile on behalf of Telstra in May, 2009 on a
representative sample of 1,201 Australians from across Australia in
both metropolitan and regional areas. Australians were surveyed in
relation to their mobile phone habits and use of SMS/text messaging.
Australia's fastest mobile broadband just got faster with a world first combination of network and device capability
June 23, 2009 -- Telstra today announced the Next G™ network,
already Australia's largest and fastest mobile broadband network just
got faster, following an upgrade to peak network uplink speeds of
5.8Mbps.
Michael Rocca, Group Managing Director, Telstra Networks &
Services, said the increased uplink speeds complement the world leading
download speeds available in the network since the deployment of HSPA+
technology across the Next G™ network footprint late last year.
"These increased uplink speeds complete our initial HSPA+ equation,
giving our customers download and upload speeds that are at the cutting
edge of commercial mobile technology," Mr Rocca said.
"Our customers are already used to very fast mobile broadband
download speeds and now they will be able to send emails and upload
files and photos up to three times faster than today."
The Next G™ network now boasts a world first combination of network
and device availability offering peak network uplink speeds of 5.8Mbps.
While actual customer upload speeds are slower than 5.8Mbps, customers
are able to experience typical upload speeds of 300kbps - 3Mbps. These
enhanced upload speeds are available in all capital cities,
metropolitan areas and selected regional locations when using a 5.8Mbps
rated device. Typical upload speeds will be 300kbps - 1Mbps in other
areas.
Telstra also confirmed that business customers using the Telstra
Turbo 21 mobile broadband USB can upgrade their device to take
advantage of the new enhanced upload speeds, which will help reduce
downtime and help further improve productivity.
Ross Fielding, Executive Director, Telstra Product Management, said
Telstra customers using Telstra Turbo 21 USB modems are able to upgrade
their devices to take advantage of the faster uplink speeds, with other
enhanced upload speed devices expected to be available in the near
future.
"World first device technology developed in conjunction with Sierra
Wireless will give existing customers with Telstra Turbo 21 devices
access to the higher uplink speeds from today," Mr Fielding said.
"A simple software upgrade is immediately available for download at www.sierrawireless.com/support
or customers will receive an over the air upgrade from this weekend.
Upgrades to selected other Telstra and BigPond devices will be
available in coming weeks.
"This upgrade is a result of the continued partnership between
Telstra, Ericsson, Qualcomm and Sierra Wireless that is fostering world
leading network, device and chipset innovation," Mr Fielding said.
Information Source: Telstra
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