known as "The World's Mobile Playground," has expanded their business development team to include Andy Bishop as the Vice President of Business Development. Bishop will be located in Cellufun's New York Wall Street office.

During his career, Bishop has been integral in developing winning strategic alliances and negotiating multi-million dollar business development deals through significant roles at entertainment powerhouses Walt Disney Internet Group, Sony Pictures Digital and Sony Pictures Television International as well as at Digital Entertainment Network and Palm. He negotiated key business partnerships with online and mobile industry leaders such as Verizon, Yahoo, Vodafone, ABC Television, Google, Sprint, and others. In conjunction with these partners he oversaw the development of national and international cross-platform marketing campaigns involving top-tier television shows, movies and video games.

Prior to joining Cellufun, Bishop served as Vice President of Mobile Entertainment at Sony Pictures Television, where he created a national multi-media partnership with AT&T and TV Broadcaster Telemundo to launch the telenovela "Zorro - La Espada Y La Rosa." This represented the first ever foray for AT&T into Spanish language Scripted Video programming on mobile devices.

"Cellufun is an entertainment platform that allows mobile operators, studios, and advertisers to reach their audience on any phone in the world," said Neil Edwards , chief executive officer for Cellufun. "Andy's global track record with Sony and Disney will help to further accelerate the already rapid growth that Cellufun has seen."

Mr. Bishop earned his bachelor degree from Georgetown University and his master's degree in business administration from Columbia University.

About Cellufun

New York-based Cellufun is a mobile virtual world where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in more than 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies such as Verizon Wireless, MetroPCS, AOL, and Gannett to deliver branded entertainment and custom-designed mobile marketing solutions. With over 200 million monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen."

Information Source:    PRNewswire