today that banking veteran Jeff Carter will join the company as CEO. Carter is charged with leading a major transformation in the way businesses and consumers interact. Azigo uses Information Card technology to standardize identity-based transactions and create a simpler, safer user experience.

Information Cards bring a familiar offline paradigm—the cards you carry in your wallet—to the online world. They work with a new software tool called an identity selector that operates as an extension to your Web browser and mobile phone. The Azigo selector is available today.

Carter is a respected innovator in the financial services industry. Prior to joining Azigo, he founded the Center for Future Banking at MIT Media Lab, a first of its kind collaboration between the largest bank in the world with a premier research university, MIT Media Lab. As Senior Vice President, for Bank of America, he led the strategic planning efforts for leveraging the company’s vast information cloud, data stores and platforms. He has published several white papers, holds more than 10 patents and was named one of the top five most innovative people in banking by American Banker magazine

"Jeff brings a solid mix of leadership, strategic planning, technical expertise and deep vertical experience to the company," said Paul Trevithick, founder of Azigo as well as Chief Technology Officer.

Carter rounds out a strong leadership team at Azigo which includes Trevithick, and software industry veteran Jack Connors, who will continue in his role as Azigo's president. Trevithick co-founded the open source Higgins Project, as well as the Information Card Foundation, whose members include PayPal, Equifax and Google.

"Azigo helps people manage their virtual and physical worlds seamlessly, giving them an “always on” connection to their personal information. This creates a tremendous opportunity for businesses that want to deliver messages to their customers no matter where they are,” said Carter. “The ability to create cross-site relationship context will completely transform the way large institutions, affinity organizations and other businesses communicate with – and receive information from – their customers. I am thrilled to lead a company with such a compelling value proposition, industry-leading partners and technology savvy."

In other company news, Azigo, formerly known as Parity, has also launched a new website www.azigo.com in support of its new identity and branding. The website highlights some of the organizations that are leveraging Azigo's products including: AAA Washington, Boston Community Change, Equifax, LeMay Auto Museum, Minuteman Library Network, PayPal, Privo and Student Advantage. Individuals can download Information Cards directly from the site.

About Azigo (formerly Parity Communications, Inc.)

Azigo is committed to giving people greater control over their digital footprint, providing individuals an “always on” connection to their accounts, profiles, and relationships with friends and businesses they trust. The company offers related services that enable businesses to create durable, digital relationships with their customers, enabling opt-in delivery of relevant messages wherever their customers go in the virtual and physical world.

Azigo creates and uses open source technology in the development of its solutions, and is a member of the Information Card Foundation.

Information Source:    Business Wire