today announced that it has released a PlayPhone application that will seamlessly integrate its branded mobile offerings and make them available to consumers with Android-powered devices.

The application provides a direct connection to PlayPhone's robust catalog of mobile entertainment, now featuring over 200,000 items, and offers an integrated purchase flow that allows users to browse and buy without ever having to leave the App.

"There is a major push in the population to access high-quality entertainment content via their smartphones," said Ron Czerny, founder and chief executive officer at PlayPhone. "This application provides an easy and great way for those users to browse the best content in a beautiful and user-friendly environment for Android platform."

The launch marks the first Android storefront offering from a major off-deck content provider and one that features PlayPhone channels as well as premium channels for key brands and partners. It will be available for download shortly, expanding Android users' access to Playphone's world of content.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from all four major music labels and their artists, game publishers and media companies such as Sony Music, EMI, Universal Music, Disney, Vivendi, Sony Pictures Entertainment and more. In addition to operating its consumer-facing mobile destination at PlayPhone.com, PlayPhone powers mobile content destinations and promotional offerings for entertainment and retail brands including Wal-Mart, BET Networks, ABC Television, National Geographic, Sony Pictures, Cartoon Network, Adult Swim, Real Networks, iPlay and many more.

About PlayPhone, Inc.

PlayPhone  is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, California and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.

Information Source:    Marketwire