mobile messaging infrastructure, applications and solutions, today announced the expansion of its Solution Partner Program to further promote industry collaboration and co-development of pioneering value-added applications and services. With this announcement, the program becomes even more tightly integrated with Airwide's recently-announced Open Services Framework, marking the next phase of Airwide's commitment to offering mobile operators open, best-of-breed solutions combined with flexible, non-disruptive deployment that enable monetization of their underlying network assets. In related news, Airwide also today appointed Tom Wunderlich as vice president of business development to oversee the expansion and growth of the program's Solution Partnerships.

Airwide's Solution Partner ecosystem will work with operators to help them more rapidly roll out and enhance applications and services using unique network capabilities such as location, presence, authentication and charging and taking advantage of existing communications infrastructure like messaging and browsing. The expanded program will offer operators access to a broad range of solutions from partners in areas of high interest including: personalization, security, mobile financial services, mobile marketing and advertising, content, social networking and interactive media. These enhanced solutions will in turn help operators to drive messaging revenue, bundles and traffic and ultimately reduce customer churn.

By joining the Airwide program, Solution Partners will now have expanded access to a set of open APIs, development tools and a better understanding of advanced applications and technology roadmaps, as well as a shared vision for how these applications and technologies can be integrated into new and existing telecom environments. They will also have a dedicated team offering them technical assistance and advice. The program will offer enhanced joint marketing promotion and coordinated go-to-market/selling activities and enable select companies to pre-certify their solutions with Airwide products. Solution Partners are members of Airwide's Global Alliance Network which has more than 15 members and has helped more than 80 operators worldwide.

Benefits for Solution Partners and Operators Alike

Solution Partners joining Airwide's enhanced program will benefit from pre-integration, co-development and verification against one of the industry's leading mobile messaging infrastructures, including the recently announced Service Innovation Framework for the rapid delivery of enhanced mobile services. Solution Partners' services and applications will benefit from integration with other services, enhanced capabilities, optimization for multi-channel messaging and internet access, sophisticated security and high-performance delivery.

"The rise of mobile applications and services is fundamentally changing the mobile industry, and an ecosystem that addresses the needs of operators and developers in capturing this opportunity has been missing," said Jay Seaton, CMO of Airwide Solutions. "Traditional partner programs that are nothing more than a collection of companies in the mobile sector do not provide meaningful value. Working together, Airwide and our Solution Partners can provide meaningful value to mobile operators, service and application developers and subscribers, enabling mobile operators and developers to provide differentiated offerings amidst the frenzy of mobile applications."

As a member of the Airwide Solution Partner network, Cloudmark is positive about the program: "Cloudmark and Airwide have been collaborating on mobile security solutions for more than two years," said Jacinta Tobin, senior vice president of business development and worldwide sales at Cloudmark. "As consumer adoption of smartphones and next generation mobile applications continues to increase, there is a pressing need to provide comprehensive tools that mobile operators need to protect themselves against messaging attacks and fraud perpetrated via Short Message Service (SMS) and multimedia messaging service (MMS)."

About the Open Services Framework

Airwide's Open Services Framework represents the latest phase of the evolution and decomposition of monolithic messaging infrastructures set out in Mobile Messaging 2.0. This framework allows operators to rapidly enable an entire ecosystem of services that are enhanced with unique assets including location, device capabilities, user preferences, numerous communication channels, the billing relationship and others. At the same time, the Open Services Framework allows operators to optimize these services to reduce costs, meet the most discriminating user experience demands, and support rapidly growing performance requirements.

About Airwide Solutions

Airwide Solutions is a leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products have helped more than 140 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts -- including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling -- the company continues to pioneer new technologies. Airwide's open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and the mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific, India, the Middle East and Africa.

Information Source:    Marketwire