in mobile barcode technology, has entered into a strategic partnership with print giant, Prinovis. Based in Germany and the UK, Prinovis provides custom print and communication solutions tailored to their customer’s individual needs and requirements. By incorporating mobile barcoding, Prinovis can help clients integrate customer touchpoints in a powerful new way.

Based on mobile barcodes, Prinovis has launched a new Mobile Solutions line of business utilizing NeoMedia’s suite of NeoSphere products that include handset scanning software, 2D code management systems and point-of-sale scanning hardware. These tools seamlessly link print, online and mobile mediums adding instant interactivity to catalogues, magazines and ads. The result is innovative new marketing and communication campaigns that can significantly increase the relevance and value of print mediums.

The impact on print mediums is revolutionary. NeoMedia’s code management tools provide the ability to change and update content linked to barcodes at any time, so printed pieces not only become interactive they no longer become obsolete. The mobile barcodes also provide a reliable response tracking mechanism that helps advertisers measure success and adapt campaigns in realtime.

“Mobile barcoding is breathing new life into print mediums and NeoMedia is proud to deliver this exciting capability to the marketplace. Prinovis is adding exceptional value to their customers by turning every printed piece they deliver into a measurable, interactive experience. What advertiser doesn’t want this capability?” states Iain McCready, CEO of NeoMedia.

The benefits are clear to Prinovis. In addition to the interactive and measurability aspects, they see power in the efficiency of the mobile barcode medium as well. Not only do the barcodes make inventory “count twice”, but there is very little waste to the medium. On the mobile tagging front, consumers choose to engage with the barcodes on their own terms. This self selection yields interested and motivated prospects. On the mobile couponing front, consumers can be carefully targeted to reduce waste…and the annoyance of unwanted advances on their mobile phones.

“Mobile barcoding allows Prinovis customers to run smarter, more successful dialog and loyalty oriented marketing programs. NeoMedia’s tools make executing barcode activities easy and intuitive. We are able to provide a lot of upside to our customers without a lot of additional effort,” commented Thorsten Thiel CEO, from Prinovis.

Information Source:    Business Wire