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RESTON, Va. Aug. 28, 2009 –- comScore, Inc.,
a leader in measuring the digital world, today
announced the
appointment of Anne Hunter as vice president of advertising
effectiveness products and Daryl McNutt as vice president of comScore
Marketing Solutions, Media. The two industry veterans together bring
more than two decades of digital media experience to their new roles at
comScore.
 Anne Hunter was appointed vice president of
advertising effectiveness products and joins comScore with more than 13
years of experience in the industry. Most recently, Ms. Hunter served
as vice president of strategic insights at AOL, LLC where she
successfully integrated sales strategy and research staff from multiple
companies to form a cohesive Platform-A team. Prior to that Ms. Hunter
served as vice president of data and analysis at Tacoda, Inc. where she
doubled renewals by creating profitable sales analyses for clients such
as Kraft, Cadbury, Coca-Cola and General Mills. Ms. Hunter has also
held positions at 24/7 Real Media Inc. as director of advertising sales
and operations, and Hearst New Media and Technology, Inc. as associate
manager of advertising. She attended Barnard College of Columbia
University.
Daryl McNutt was appointed vice president of
comScore Marketing Solutions, Media. Prior to joining  comScore, Mr.
McNutt was the vice president of client services for Specific Media
where he handled business intelligence strategy and related technology
services, focusing on the company’s analytical applications and data
intelligence. Mr. McNutt also served as vice president of marketing
planning and analysis for PhotoWorks where he was responsible for
forecasting, marketing and business intelligence operations. Before
joining PhotoWorks, Daryl served as the analytical data manager for the
Seattle Times. McNutt holds a B.S. degree from the University of
Wisconsin at Madison.
Dr. Magid Abraham, President & CEO of
comScore, said, “We are excited to have Anne and Daryl join comScore
and are eager to leverage their extensive industry expertise to
strengthen comScore’s leadership in digital media and advertising
effectiveness. The addition of these talented individuals further
demonstrates comScore’s commitment to cultivating the brightest minds
in the industry to help our clients optimize their digital business
performance.”
About comScore
comScore, Inc. is a global leader in measuring the digital world and the
preferred source of digital marketing intelligence.
Information Source: comScore
Image of Ann Hunter, courtesy of www.imediaconnection.com
Image of Daryl McNutt, courtesy of his LinkedIn webpage
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