announced that it has teamed up with O2 to make discovering and capturing music even easier for O2 customers. The agreement will mean that anyone on O2 will benefit from an enhanced mobile music experience, discovering music with Shazam and then purchasing it through their mobile, on the move.

O2 customers simply need to dial 2580 on their mobile and hold it up to the music for a few seconds. Shazam’s award-winning service will then text the user back with the details about the track, and O2 customers will then have a link embedded in that text that will allow them to immediately purchase that track.

“This is another great example of our strategy of working with the best companies in the world to deliver compelling music services for our customers,” said Matt Ward, Head of Music at O2. “We have joined forces with a leader in this space to allow our customers to have an even greater in-depth music experience on their mobile.”

Jonathan Symons, EVP Business Development, Shazam, continued: “O2 has a strong music presence through its relationship with The O2 and O2 Academy venues. We’re delighted to work with such a leading company to create added value for our IVR service and we look forward to working even closer with O2 in the future.”

The agreement is part of O2’s ongoing commitment to music and will be supported by an online, viral and outdoor marketing campaign. The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.

About Shazam Entertainment

Shazam is a world leading mobile music discovery application - enabling consumers to experience and share music with others across mobile devices and the internet. Since its launch as the first mobile-specific service to help users discover new music seven years ago, Shazam has created a new way for users to connect to each other through their music tastes and preferences.

Headquartered in London England, Shazam’s solutions enhance the music strategies of more than 75 carriers across 60 markets globally, including AT&T, T-Mobile and Vodafone. It has deployed across multiple platforms such as iPhone, BlackBerry, Android, Symbian and Java.

The Shazam Tag Chart, generated by the company’s mobile music recognition service, is constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.

About O2 UK

Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 20.7 million mobile customers and over 457,000 fixed broadband customers as at 30 June 2009. O2 was launched on 1 May 2002 and its UK mobile network covers 99% of the UK’s population. O2’s 3G network covers over 80% of the UK population and is fully HSDPA-enabled, providing speeds of up to 1.8 MBps for customers with an HSDPA-enabled device.

Telefónica O2 UK Limited is part of Telefónica Europe plc which is a business division of Telefónica S.A. and which owns O2 in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 46 million customers. Telefónica Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany. In 2006 Telefónica Europe acquired Be, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be network.

O2 is the naming rights partner of The O2, the world-class entertainment venue.

Information Source:    Business Wire