mobile messaging and mobile commerce services, today announced that CSL Limited (CSL), Hong Kong’s leading mobile operator, has chosen the Sybase 365® leading mobile data service - GRX 365™ - for improved network performance and security.

CSL, currently connected to Sybase 365 for SMS interoperability, joins a list of more than 70 tier-one mobile operators that are directly connected to GRX 365.

“At CSL, we constantly strive to provide our subscribers with the highest quality of service, and that same benchmark applies when it comes to data roaming services,” said Paul Hodges, Executive Vice President, International Services, CSL Limited. “Sybase 365 has been our dedicated technology partner since 2001, and we believe that the addition of the GRX 365 service will allow our customers to enjoy improved performance in data roaming. It will also provide readiness for next generation international IPX interconnectivity.”

With GRX 365, CSL can continue to improve its core network performance internationally and increase their ARPU through improved data roaming performance. This provides an improved quality of service for CSL’s customers, who can reliably and securely access their home network data services, including wireless email, mobile web browsing and MMS, while roaming across multiple operators almost anywhere in the world.

“This extended relationship with CSL is significant to Sybase 365 as it further cements our leading GRX position in the Asia Pacific market, and aligns us with an increasingly connected global environment,” said Matthew Tonkin, Senior Sales Director, Asia Pacific, Sybase 365. “In addition, as the industry moves towards the convergence of Fixed and Mobile communication, Sybase 365 is well placed to lead the next IP evolution, bridging the gap to provide a seamless and secure interoperability service to mobile operators worldwide.”

Sybase GRX 365 service is not only an industry leading choice for global data roaming and international multi-media messaging exchange; it is also IPX-ready, able to deliver interoperability for Voice and Video over a private high quality high speed backbone. GRX 365 enables operators to further grow their customer base and increase ARPU by offering their subscribers a customer service level beyond all other competitors through one of the most secure and best performing private IP networks in the world. In addition, Sybase 365 also connects its customers through various peering arrangements, to ensure best network coverage, reach and performance.

“As the mobile ecosystem evolves to an increasingly IP-driven infrastructure, operators such as CSL, who want to strategically adapt and grow their business will have a trusted partner in Sybase 365 for mobile IP services,” added Tonkin.

1. Sybase 365 is the world’s largest GRX provider based on number of mobile subscribers who are able to access GRX mobile services.

2. A GRX (GPRS Roaming Exchange) network is a centralized IP routing network for mobile operators that enables their subscribers to roam across multiple operators and still access their home network data services (such as wireless email, WAP browsing, MMS, SMS, etc.).

3. An IPX enables mobile operators to offer high-value 3G (and 4G) services such as voice, video streaming, and video sharing within specified services levels that can span multiple operators. The IPX ecosystem can also be viewed as a network, separate from the public Internet that enables managed QoS to support both next-generation broadcast and point-to-point services.

About CSL Limited

CSL is Hong Kong’s first and leading mobile network operator. It is also the first mobile company in Hong Kong to employ a distinctive market segmentation strategy and it uses leading-edge technologies to provide customer-focused services through segmented brands: 1O1O, One2Free and New World Mobility. It operates a world-class GSM/WCDMA network through which it offers comprehensive post and pre-paid mobile services to both local and international customers. CSL is also a leading roaming operator in Hong Kong to provide unmatched international multi-media connectivity with over 460 mobile operators around the world.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc., is a global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world.

Information Source:    Business Wire